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Air Miles leaves Grey for Big Al's

22 Dec 2004

The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative Emporium ahead of a major promotional campaign next spring.

People moves: Swan Hellenic

22 Dec 2004

Andrew Magowan, sales director at cruise firm Swan Hellenic, has been promoted to sales and marketing director, following the departure of marketing director Carolanne Dieleman. Magowan will take charge of all marketing and brand strategy, as well as sales. The promotion comes as Tony Dyson moves from...

Branding News: Savoy Group reworks global brand identity

22 Dec 2004 | by Emily Rogers

Hotel chain The Savoy Group has hired branding consultancy Landor to overhaul its global identity, following the sale of its flagship Savoy Hotel earlier this year.

Direct News brief: United Co-op Travel Group hires Moonfish

22 Dec 2004

The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition campaigns. The agency will be responsible for tracking results from initial clickthrough to final sales.

Virgin Atlantic aims to boost online sales

22 Dec 2004

Airline Virgin Atlantic aims to raise online flight sales with its revamped web site (www.virgin-atlantic.com).

BIMAS 2004 in association with Revolution: Travel & leisure

22 Dec 2004

Ebookers.com signs Blessed for launch of first TV drive

20 Dec 2004 | by Staff,

LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.

Headline: STB selects Fulford PR for Clipper yacht race task

17 Dec 2004

Fulford PR has been hired by the Singapore Tourism Board as the PR consultancy to represent Singapore's interests in the Clipper 05-06 Round The World Yacht Race. Singapore will go head-to-head against nine other international cities in the race, which will take approximately 10 months.

Valuair uses humour in tactical plans

17 Dec 2004 | by Amy White

SINGAPORE: Budget airline carrier Valuair has rolled out a tactical campaign in specific Asian markets aimed at highlighting cheap travel costs while also announcing a number of new Asian flight routes.