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The 10 Best TV Ads of 2004

22 Dec 2004

1 Honda Diesel 'grrr' - This spot kicks 'cog' in its shiny metal arse. Rabbits, rainbows and flowers lead the revolution against dirty, noisy diesel engines in a cheery world of happy primary colours. Sheer animated bliss.

Air Miles leaves Grey for Big Al's

22 Dec 2004

The Air Miles Travel Company is switching its £3m ad business from Grey London to Big Al's Creative Emporium ahead of a major promotional campaign next spring.

People moves: Swan Hellenic

22 Dec 2004

Andrew Magowan, sales director at cruise firm Swan Hellenic, has been promoted to sales and marketing director, following the departure of marketing director Carolanne Dieleman. Magowan will take charge of all marketing and brand strategy, as well as sales. The promotion comes as Tony Dyson moves from...

Branding News: Savoy Group reworks global brand identity

22 Dec 2004 | by Emily Rogers

Hotel chain The Savoy Group has hired branding consultancy Landor to overhaul its global identity, following the sale of its flagship Savoy Hotel earlier this year.

Direct News brief: United Co-op Travel Group hires Moonfish

22 Dec 2004

The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition campaigns. The agency will be responsible for tracking results from initial clickthrough to final sales.

Ebookers.com signs Blessed for launch of first TV drive

20 Dec 2004 | by Staff,

LONDON - Online travel agency ebookers.com is launching its first television advertising campaign, featuring Brian Blessed, as part of a £6m brand push that takes the viewer on a whirlwind tour of some of the world's landmark.

Butlins in search for direct shop for £5m parents brief

15 Dec 2004 | by Ben Bold,

LONDON - Butlins is hunting its first direct marketing agency to encourage British families to switch from taking holidays abroad to spending them in the UK.

Radiowatch: British Airways - 'Wine'

15 Dec 2004 | by Nick Gracie, Associate director, Carat

Times have not been easy for 'the world's favourite airline', with the rising cost of fuel and insurance, growth of budget carriers, global terrorism and powerful unions all combining to cause problems in the past few years. Rather than lie down and die, this much-loved British institution has placed...

News brief: US government ad campaign targets UK tourists

15 Dec 2004

A US government £3m ad campaign targeting UK tourists (Marketing, 10 November) hits TV screens nationwide this Sunday. Developed by M C Saatchi, the activity uses the strapline 'You've seen the films, now visit the set'.

News brief: Mauritius Tourism Authority to screen TV campaign

15 Dec 2004

The Mauritius Tourism Promotion Authority is to screen a TV campaign in January. Supporting press ads will use the strapline 'It doesn't have to be one day'.

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