30 Apr 2003
| by Jennifer Whitehead,
LONDON - Aeroflot, once dubbed the worst airline in the world and better known for its air crashes, is undertaking a makeover plan to spruce up its image and its look, with the help of the UK branding agency Identica.
29 Apr 2003
| by Staff,
PARIS - Outdoor advertising giant JCDecaux is warning that SARS will impact on its bottom line this year, as it reported a decline of 1.6% in revenues for the first quarter to €352.9m (£243.2m).
28 Apr 2003
| by Staff,
LONDON - Former Whitbread drinks marketer Roger Preece, who went on to set up the hugely successful Jamies wine bar franchise in the City of London in the mid 1980s, is to launch an online travel website, auctionweekendbreaks.co.uk.
28 Apr 2003
| by Staff,
LONDON - MediaVest Leeds has won the media planning and buying account for Hotelnet.co.uk, the internet hotel booking service.
25 Apr 2003
John Brown Citrus Publishing has been reappointed by London Underground following a five-way pitch to handle the customer publishing account for its Tube magazine. Tube will come out quarterly from the summer.
24 Apr 2003
| by Jennifer Whitehead,
LONDON - Backpackers will have the chance to track down old travelling companions via the latest website to jump on the reunion bandwagon, PlanetReunited.com.
24 Apr 2003
British Airways is encouraging reluctant flyers to revive their travel plans following the end of the war in Iraq with a radio and press campaign called 'Time to dig out your suitcase'. Created by M C Saatchi and Tullo Marshall Warren, it focuses on BA's competitive prices.
24 Apr 2003
VisitBritain's 4m campaign to encourage Britons to take holidays in England will kick off on May 1 with a TV ad themed 'Enjoy England'. The commercials will take a 30-second tour around England. Creative is by WCRS, media buying by ZenithOptimedia.
24 Apr 2003
Expedia, the online travel company, unleashes a brand campaign today (Thursday) under the tagline 'What's your perfect trip?' The work, the first by Clemmow Hornby Inge, emphasises its focus on offering customers their entire travel itinerary. It includes two 40-second TV ads that feature an illustrated...
24 Apr 2003
| by Ravi Chandiramani
Lastminute.com group head of sales and marketing Andrew Windsor has strengthened his team two months after joining the late-deals specialist from Thomas Cook.