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Aeroflot on mission to improve image with UK agency

LONDON - Aeroflot, once dubbed the worst airline in the world and better known for its air crashes, is undertaking a makeover plan to spruce up its image and its look, with the help of the UK branding agency Identica.

SARS outbreak expected to hit earnings warns JCDecaux

PARIS - Outdoor advertising giant JCDecaux is warning that SARS will impact on its bottom line this year, as it reported a decline of 1.6% in revenues for the first quarter to €352.9m (£243.2m).

Ex-Whitbread marketer takes on the e-holiday market

LONDON - Former Whitbread drinks marketer Roger Preece, who went on to set up the hugely successful Jamies wine bar franchise in the City of London in the mid 1980s, is to launch an online travel website, auctionweekendbreaks.co.uk.

MediaVest Leeds wins Hotelnet planning and buying task

LONDON - MediaVest Leeds has won the media planning and buying account for Hotelnet.co.uk, the internet hotel booking service.

HOTLINE: John Brown Citrus Publishing reappointed to handle Tube magazine

John Brown Citrus Publishing has been reappointed by London Underground following a five-way pitch to handle the customer publishing account for its Tube magazine. Tube will come out quarterly from the summer.

Backpackers are latest target in reunion website craze

LONDON - Backpackers will have the chance to track down old travelling companions via the latest website to jump on the reunion bandwagon, PlanetReunited.com.

STOP PRESS: BA launches radio and press campaign

British Airways is encouraging reluctant flyers to revive their travel plans following the end of the war in Iraq with a radio and press campaign called 'Time to dig out your suitcase'. Created by M C Saatchi and Tullo Marshall Warren, it focuses on BA's competitive prices.

STOP PRESS: VisitBritain campaign kicks of on May 1

VisitBritain's 4m campaign to encourage Britons to take holidays in England will kick off on May 1 with a TV ad themed 'Enjoy England'. The commercials will take a 30-second tour around England. Creative is by WCRS, media buying by ZenithOptimedia.

Expedia unleashes brand campaign

Expedia, the online travel company, unleashes a brand campaign today (Thursday) under the tagline 'What's your perfect trip?' The work, the first by Clemmow Hornby Inge, emphasises its focus on offering customers their entire travel itinerary. It includes two 40-second TV ads that feature an illustrated...

Lastminute boosts marketing team

Lastminute.com group head of sales and marketing Andrew Windsor has strengthened his team two months after joining the late-deals specialist from Thomas Cook.

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