VisitBritain hires Draft London for European DM push
11 Dec 2003 | by Staff,
LONDON - VisitBritain, the body responsible for promoting tourism in Britain, has hired Draft London for a three-year campaign across Western Europe.
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DIRECT BRIEF: Seasons Holidays appoints Circular Distributors
18 Dec 2003
Seasons Holidays has appointed Circular Distributors to distribute nearly 300,000 leaflets in a six-day campaign breaking on December 29. The leaflet promotes the opportunity to win a luxury holiday for up to six people every year for a lifetime, in a prize draw. Entrants need to complete a word search...
Greece appoints Team Saatchi to £6m tourism job
11 Dec 2003 | by Alexandra Jardine
LONDON - The Greek National Tourism Organisation has picked Team Saatchi to create a €9m (£6.3m) campaign to promote Greece during its Olympic year of 2004.
DIRECT MAIL SHOWCASE
11 Dec 2003 | by Ken Gofton
Up-and-coming agencies are doing much to push forward creativity in direct marketing.
Carat extends Club Med brief with DM planning win
02 Dec 2003 | by Claire Billings,
LONDON - Club Med, the inclusive holiday specialist, has awarded its incumbent media planning and buying agency Carat the task of planning a direct marketing campaign to drive sales of its winter holidays.
Zingo pushes taxi sampling with integrated campaign
11 Nov 2003 | by Claire Billings,
LONDON – Zingo, the location-based taxi service, has launched an integrated marketing campaign to encourage consumer trial of the service and build brand awareness.
Teletext awards £2m digital task to DLKW Dialogue
04 Nov 2003 | by Claire Billings,
LONDON - Teletext has appointed DLKW Dialogue to handle its £2m digital marketing account without a competitive pitch.
Vizeum beats two to take £6m Teletext media account
03 Nov 2003 | by Claire Billings,
LONDON - TV and online news and information service Teletext has handed Aegis-owned Vizeum its £6m media-planning and buying work.
Hhm... awarded Virgin Travelstore's leisure brief
29 Oct 2003 | by Staff,
LONDON - Virgin Travelstore, the online travel agency business of the Virgin Group, has awarded integrated communications agency hhm... its seven-figure brief for the leisure side of the business.
Claydon Heeley launches 'Big Snow' for Virgin
28 Oct 2003 | by Staff,
LONDON - With spectacular shots of snowboarders in California and skiing in New Zealand, Virgin Holidays is offering 10% off early bookings for its Virgin Snow programme, via a mailing and email push through Claydon Heeley Jones Mason.
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