Expedia European marketer Shaw in shock departure
18 Dec 2003 | by Ben Carter,
LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.
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Telegraph Group launches Beagle 2 Mars supplement
18 Dec 2003 | by Staff,
LONDON - The Daily Telegraph is bringing out a 16-page tabloid supplement on Saturday to mark the landing of the British probe Beagle 2, which is due to land on Mars on Boxing Day.
Portland Holidays Direct launches Crackermatic viral
18 Dec 2003 | by Staff,
LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed Crackermatic.
NEWS BRIEF: Premier Lodge launches integrated campaign
18 Dec 2003
Premier Lodge, the budget hotel brand, has launched an integrated campaign to attract customers. The three-month activity, created by agency Magnet Harlequin, focuses on the company's value-for-money proposition. The ads will run in the national press and feature the strapline 'Spend the night, not...
NEWS BRIEF: National Express appoints E3 Media
18 Dec 2003
National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.
STOP PRESS: MyTravel to restrict new year marketing strategy
18 Dec 2003
MyTravel has confirmed it will restrict its new year marketing strategy to "evidence-based" marketing, such as direct mail and point-of-sale material, in the wake of its 911m loss, announced last week.
DIRECT BRIEF: Seasons Holidays appoints Circular Distributors
18 Dec 2003
Seasons Holidays has appointed Circular Distributors to distribute nearly 300,000 leaflets in a six-day campaign breaking on December 29. The leaflet promotes the opportunity to win a luxury holiday for up to six people every year for a lifetime, in a prize draw. Entrants need to complete a word search...
STOP PRESS: Air Miles Travel Company launches magazine
18 Dec 2003
The Air Miles Travel Company is launching a CD-ROM customer magazine called Beyond Travel, to be distributed to more than a million Air Miles customers from December 26.
OPINION: Time for mature thinking on the over-50 market
18 Dec 2003 | by Laura Mazur, a business writer
When Roger de Haan announced at the end of November that he would be selling his Saga travel and insurance business, there were suggestions that he could get as much as 1bn.
Top Expedia marketer in shock exit
18 Dec 2003 | by Ben Carter
Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.
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