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BRAND WATCH - John Travolta's latest role will see him take to the sky, while train company Amtrak and a dotcom sock puppet made comebacks, writes Jennifer Whitehead in this week's Brand Watch .
LONDON Saatchi %26 Saatchi London shone at the Cannes International Advertising Festival 2002, being named Agency of the Year and scooping the print Grand Prix as well as a total of six gold Lions.
Bmi british midland has shortlisted Delaney Lund Knox Warren %26 Partners, BMP DDB, Partners BDDH and Walsh Trott Chick Smith to pitch for its £3.2 million advertising account. The review is being handled by the AAR. The account was with Bartle Bogle Hegarty. - Marketing Week.
It's hard to believe that Sir Richard Branson's BA-baiting upstart has reached the age which might not be the start of maturity but is the end of youth. Will this temper the brand's sense of mischievousness or fun?
I am invariably torn as I sit down to review these reviews. Should I just dismiss the indecipherable with the judgment they deserve: a cold, simple no ? Or is it, in the interests of fair play, objectivity and diplomacy, better to look for the strategies before passing judgment on the executions. For...
HONG KONG - Lastminute.com, the online travel retailer, has launched a Japanese version of its website, in a move to expand its global presence to 10 countries.
So Saga finally appointed a media agency. A process so protracted it became something of a saga in itself. It seems that agencies now have to possess Odysseus-like levels of stamina to survive some of the epic timeframes imposed in recent pitches, writes Ian Darby .
Ryanair, which lost its marketing supremo Tim Jeans to MyTravel this week, has named Sinead Finn as its European sales manager with overall responsibility for marketing.
Lufthansa is launching a 'Gay Summer' promotion aimed at enticing gays and lesbians to fly the airline's routes to Berlin, San Francisco, Cologne and New York. The campaign, through Out Now Consulting, is running in specialist gay media nationwide.
Quantas has hired American actor John Travolta to serve as its brand ambassador. An avid pilot, Travolta will fly a retired Quantas Boeing 707 on a ten-country tour in July and August.
