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It is the voice that first captures you: a warm, deep, rich, laid-back baritone that combines gentle amusement with a slightly world-weary feel. Almost professorial in pitch, it's the kind of voice that makes you think: "This sounds interesting, I'll pay attention to this ad."
With the Callaway window sticker, golfers returned to their cars in golf club car parks to find fake hexagonal holes in the windscreen with reproduced hand-written notes encouraging them to purchase HX balls in the pro-shop.
British Airways identified a new market it wanted to target - "weakly loyals". These were people who fly BA but would also use any other airline and BA knew it would benefit from their loyalty.
LONDON - Accoladia, the joint venture between British Airways Holidays and Thomas Cook Holidays, is rebranding its customer magazine as part of a strategy to make its customers more loyal.
EasyGroup's Stelios Haji-Ioannou has stepped down as chairman of easyJet and will be replaced by Sir Colin Vickers, former chairman and chief executive of Vickers.
Michael Faust, general manager of the Co-op's Travelcare retail chain, has left his position to head a new venture within the group as director of dividends. His responsibilities have been assumed by acting general manager Amanda Williams.
First Choice Holidays' top marketer Mike Ryan is to quit the firm after his role was scrapped following a restructure of the marketing department.
Qjump, the online venture backed by National Express, has hired Wheel Group to its through-the-line ad account as it attempts to become the UK's most popular destination for online train tickets.
Tourism Alliance chairman and CBI director-general Digby Jones has called on the government to help the UK tourism industry with its marketing and shake off unfavourable images caused by crises such as foot-and-mouth disease.
British Airways is to sponsor the traffic and travel reports on West Midlands radio station Saga 105.7FM for the next 12 months. The deal is a follow-up to an earlier partnership which saw Saga run a radio campaign supporting the launch of extra European BA routes. The station's audience reached 336,000...
