Claydon Heeley will take on £3m Virgin Holidays' business
13 Dec 2002 | by IAN DARBY
Virgin Holidays has appointed Claydon Heeley Jones Mason to handle its £3 million creative account.
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Optimedia moves chunk of outdoor spend to Meridian
13 Dec 2002 | by IAN DARBY
Zenith Optimedia Group is moving a large chunk of its clients' estimated £15 million outdoor spend into the poster specialist Meridian Outdoor.
TBWA develops new posters for Thomas Cook ad campaign
13 Dec 2002
TBWA/London has created a £1.7 million poster and magazine campaign for the travel specialist Thomas Cook, which builds on the long-running campaign theme: "It's time to leave the country."
JWT unveils poster campaign for Smirnoff Ice free travel
13 Dec 2002 | by JENNY WATTS
Smirnoff Ice has unveiled a campaign through J. Walter Thompson to support its second successive year of sponsoring free travel across the Underground, London's buses and the Docklands' Light Railway over the New Year period.
REVIEW: Visit Scotland reviews its account
06 Dec 2002
Visit Scotland, formerly the Scottish Tourist Board, is reviewing its £2.5 million account, handled by 1576, and its direct marketing business, handled by Draft Worldwide. - General release.
M&C Saatchi duo pick up Aerial award with Dom Jolly parody BA ads
06 Dec 2002
A creative team from M C Saatchi has swept the board at this month's Aerial Awards with three radio commercials for British Airways.
CHI develops ad for Sunday Telegraph's winter holiday tie-in
06 Dec 2002 | by JENNY WATTS
Clemmow Hornby Inge has created a national television campaign for The Sunday Telegraph to promote its alliance with Kuoni Travel in a winter-break competition for the paper.
OPINION: Mills on ... British Airways
29 Nov 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
It is the voice that first captures you: a warm, deep, rich, laid-back baritone that combines gentle amusement with a slightly world-weary feel. Almost professorial in pitch, it's the kind of voice that makes you think: "This sounds interesting, I'll pay attention to this ad."
CAMPAIGN MEDIA AWARDS: The Hallmark Channel Award - Best Travel and Leisure Campaign - Callaway
29 Nov 2002
With the Callaway window sticker, golfers returned to their cars in golf club car parks to find fake hexagonal holes in the windscreen with reproduced hand-written notes encouraging them to purchase HX balls in the pro-shop.
CAMPAIGN MEDIA AWARDS: The Capital Radio Group Award - Best Use of Research - British Airways
29 Nov 2002
British Airways identified a new market it wanted to target - "weakly loyals". These were people who fly BA but would also use any other airline and BA knew it would benefit from their loyalty.
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