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LONDON - ebookers.com has ended an online advertising deal, one of the largest single deals signed to date, with AOL Europe because of poor results.
McCann-Erickson has won the 4 million P&O Portsmouth account following a two-way pitch with the incumbent, Senior King. Universal McCann has picked up the media buying business and McCann Relationship Marketing will handle the integrated communications. - General release.
Rank Site Address Latest monthly page impressions (millions) 1 Lastminute.com lastminute.com 40.0 2 Expedia expedia.co.uk 18.0...
"Travelling by rail hasn't been easy recently", begins the national rail network commercial for ATOC. No shit, Sherlock. Last week I paid the princely sum of 150 to crawl at a steady 12mph between London and Birmingham. Our train was running late, ran the apology, because of the late...
British Airports Authority is seeking a sales promotion agency to invigorate its airport kiosks in a bid to lure more blue-chip advertisers. The airport operator is in talks about the 1.5m work with a number of shops, believed to include its direct marketing agency, Claydon Heeley Jones...
Opodo, the online travel portal, has made four senior appointments. Stefan Kovach joins as brand manager from his role as marketing projects director at beenz.com. Lorraine Twohill has joined from defunct online travel agent dreamticket.com as head of market development, Tom Iorino joins from...
A group of international airlines, including Air New Zealand, Ansett and Singapore Airlines, has appointed Dynamo to handle the marketing account for its round-the-world flight product, The Great Escapade. The package, which costs around 1000, is being relaunched in the autumn....
First Great Eastern is launching an integrated marketing campaign to persuade people to take the train to the seaside. The push, created by WWAV Rapp Collins, will run until mid-September, and consists of 550,000 doordrops offering the chance to save up to 34 on fares to resorts such as Southend-on-Sea...
Aeroflot, whose customer numbers have been on a long downward trajectory, last week hired UK agency Identica Partnership to give its image a much-needed thrust. The Russian airline is haunt-ed by an image of unreliability and a poor safety record. In 1994, the International Airline Passengers...
NEW YORK - USA Networks, which earlier this week poached the Channel 4 chief Michael Jackson to run its entertainment division, has posted narrower second-quarter losses.
