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LONDON - Lord Bell, former adviser to Margaret Thatcher and PR impresario, has scored a victory over the GMB union after the advertising watchdog upheld a complaint over a press advertisement, which highlighted his PR firm's role in lobbying for private companies taking over public services.
LONDON - Transport for London has backtracked on its claim that it had not "unappointed" M 9m congestion charges account, and has confirmed it is going to stage another pitch for the work.
LONDON - ebookers, the online travel agent, has posted its first-ever profit, but the good news looks likely to be short-lived, as the company says it expects to see a loss in the last quarter of the year.
DUBLIN - The Irish Tourist Board has spearheaded a major marketing drive in the US to encourage tourists back to Ireland, following the downturn in the travel industry since the September 11 attacks.
The British Tourist Association is planning a 5 million international marketing campaign and will hire agencies from the COI Communications roster to handle the task. - Marketing.
Saatchi 15 million international Greek Tourism account in the run-up to the Olympics in 2004. Leo Burnett, Olympic DDB, BBDO, Project and ATP all pitched for the business. The account had previously been handled by a consortium of companies. A spokesman for the Greek National...
LONDON - The British Tourist Authority is investing 5m in an international marketing campaign to encourage visitors back to the UK following a 20% drop in tourist spending as a result of the foot-and-mouth crisis and terrorist attacks on the US.
The British Tourist Association is planning a 5m international marketing campaign to run from January through March, and will hire advertising and media agencies through the COI roster. The campaign will focus on the UK's heritage, countryside, cities and sport. The group is also launching...
First Great Western Trains has appointed marketing manager Louise Blyth as interim head of sales and marketing following the resignation of Allison Maxwell. The company is not actively seeking a replacement for Maxwell, but is recruiting candidates for the post of commercial director.
The Greek National Tourist Organisation (GNTO) has appointed Saatchi 12.5m global account as it prepares for the 2004 Olympic Games. The appointment follows a six-way pitch against a roster of agencies including Greek agencies Project and 2020, and a consortium of Olympic DDB, BBDO,...
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