HHCL kicks off debut London Eye campaign
29 Sep 2000 | by CAMILLA PALMER
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
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REVIEW: Marketing and advertising news in the week's press
29 Sep 2000
Eurostar has begun a review of its pan-European direct marketing account, which is held by Rapier. The company is in the process of drawing up a shortlist of six agencies, which it will ask to assess its frequent traveller programme and develop a relationship marketing plan. - CampaignLive.
HHCL kicks off debut London Eye campaign
29 Sep 2000 | by CAMILLA PALMER
HHCL & Partners has unveiled the first ads for the British Airways London Eye.
Radio's Ariel Awards receive record level of entries this year
29 Sep 2000 | by EMMA POOLE
Twenty-one commercials have made it to the shortlist for next week's Ariel Awards. This year's nominations include Hamlet, which swept the board at the awards last year, Dulux Weathershield, Kit Kat, Eurostar and Bachelors Cup a Soup.
Radio's Ariel Awards receive record level of entries this year
29 Sep 2000 | by Emma Poole,
LONDON - Twenty-one commercials have made it to the shortlist for next week's Ariel Awards.
Eurostar reviews frequent traveller DM out of Rapier
28 Sep 2000 | by CORDELIA BRABBS
Eurostar has begun a review of its pan-European direct marketing account, currently held by Rapier.
Briefs
28 Sep 2000
The Israeli Tourist Board is undergoing a statutory review and is likely to double its advertising budget to more than pounds 2m, as it focuses on the UK market. Burkitt DDB, the incumbent agency, has held the account for seven years. The board is talking to nine agencies this week and has yet to produce...
Briefs
28 Sep 2000
Hoseasons, the self-catering holiday company, has relaunched its logo after research showed some customers were unsure about its core product. The new blue logo, designed by ad agency Roose & Partners, has a softer typeface and the bird's wings are less sharply defined.
DIRECT: Go set to offer personalised itineraries
28 Sep 2000 | by CORDELIA BRABBS
Go, British Airways low-cost airline, is launching a data management service to offer personalised booking confirmations and itineraries to customers through the medium of their choice.
DIRECTWATCH: Thomas Cook Ski in DM drive
28 Sep 2000 | by CORDELIA BRABBS
Thomas Cook Ski Direct is aiming to raise its identity as a customer-focused operation, with a DM campaign for its holiday booking service.
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