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DDB’s Budweiser work helps US to top Cannes

The hotly tipped whassup? campaign for Budweiser from DDB Chicago surprised no-one when it emerged as the winner of the grand prix at the International Advertising Festival in Cannes last week.

CLOSE-UP: LIVE ISSUE/PUBLICIS BUYOUT OF SAATCHI & SAATCHI - The ego and emotion of the Publicis-Saatchis deal. Maurice Levy’s buyout has ignited talk of M&C selling up. John Tylee investigates

A bouquet arrived for Maurice Levy, the Publicis president, just before he departed his Paris office for the Gare du Nord and a Eurostar train to speed him to London for last week s announcement of his successful swoop on Saatchi & Saatchi.

Briefs

Siemens mobile phones has announced a pounds 2m sponsorship deal with Sky Movies. The six-month project begins next week and involves Sky Premier s Tuesday and Saturday night premieres, MovieMax s Wednesday night premiere and three theme nights.

Direct: Briefs

Alfa Romeo is launching a three-part mailing for its 156 Sportwagon model, comprising a teaser postcard, mailer and press comments follow-up. The mailing, through IMP, offers the chance to win a trip to the Italian Formula One Grand Prix in a free draw, as well as other driving-related experiences.

Directwatch: Forte updates loyalty scheme

The Forte Hotel Group has unveiled details of its new global reward programme, Moments.com, which it is launching to replace current loyalty programmes Carte Noire, L Invitation and Points Card.

Careers: Movers

Mark Versallion has been appointed as UK direct marketing manager at business planning company, Adaytum. He was previously head of lead generation at management consultancy, Cap Gemini.

Marketing mix: Silly name, but not terminal

Mix has come across several examples of people with amusing names. In some cases this was because their names fitted their jobs just a little too neatly. There was Chris Lamb, who worked for the Meat and Livestock Commission and John Trainer, who worked in marketing at Nike.

TSMS and Sea France in two-year link up

TSMS has brokered a two-year cross-media deal with the ferry operator Sea France worth pounds 1.5 million.

CLIENT ROUNDUP

Stephen Robertson, marketing director of B&Q, has been promoted to managing director of its online DIY division. The move is part of a restructure of B&Q’s parent company Kingfisher to cope with an expansion of its online retailing operation, e-Kingfisher. The group forecasts that online sales in the...

Mediamark grabs contract for BAA’s latest airport guide

BAA has hired Mediamark to publish and sell advertising for its South East Airport Guide.

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