30 Jun 2000
| by JADE GARRETT
The hotly tipped whassup? campaign for Budweiser from DDB Chicago
surprised no-one when it emerged as the winner of the grand prix at the
International Advertising Festival in Cannes last week.
A bouquet arrived for Maurice Levy, the Publicis president, just
before he departed his Paris office for the Gare du Nord and a Eurostar
train to speed him to London for last week s announcement of his
successful swoop on Saatchi & Saatchi.
29 Jun 2000
| by CORDELIA BRABBS
Siemens mobile phones has announced a pounds 2m sponsorship deal
with Sky Movies. The six-month project begins next week and involves Sky
Premier s Tuesday and Saturday night premieres, MovieMax s Wednesday
night premiere and three theme nights.
29 Jun 2000
| by ALEXANDRA JARDINE
Alfa Romeo is launching a three-part mailing for its 156 Sportwagon
model, comprising a teaser postcard, mailer and press comments
follow-up. The mailing, through IMP, offers the chance to win a trip to
the Italian Formula One Grand Prix in a free draw, as well as other
driving-related experiences.
29 Jun 2000
| by ALEXANDRA JARDINE
The Forte Hotel Group has unveiled details of its new global reward
programme, Moments.com, which it is launching to replace current loyalty
programmes Carte Noire, L Invitation and Points Card.
29 Jun 2000
| by ALEXANDER BROICH, UK managing director
Mark Versallion has been appointed as UK direct marketing manager
at business planning company, Adaytum. He was previously head of lead
generation at management consultancy, Cap Gemini.
29 Jun 2000
| by ALEXANDER BROICH, UK managing director
Mix has come across several examples of people with amusing names.
In some cases this was because their names fitted their jobs just a
little too neatly. There was Chris Lamb, who worked for the Meat and
Livestock Commission and John Trainer, who worked in marketing at
Nike.
26 Jun 2000
| by RACHEL MINTER
TSMS has brokered a two-year cross-media deal with the ferry
operator Sea France worth pounds 1.5 million.
26 Jun 2000
| by Rachel Minter,
Stephen Robertson, marketing director of B&Q, has been promoted to
managing director of its online DIY division. The move is part of a
restructure of B&Q’s parent company Kingfisher to cope with an expansion
of its online retailing operation, e-Kingfisher. The group forecasts
that online sales in the...
26 Jun 2000
| by JEREMY LEE
BAA has hired Mediamark to publish and sell advertising for its
South East Airport Guide.