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Rainey Kelly Campbell Roalfe appears to have enjoyed a charmed life right up to its lucrative sale to Young s growth has been inexorable.
Allied Domecq this week closed the deal to sell its pub chain to Punch Taverns for pounds 2.75bn, when 98.6% of shareholders voted in favour of the sale at an extraordinary general meeting. Punch will acquire 3500 pubs. Allied Domecq is now expected to concentrate on its wines and spirits portfolio...
Tour operator First Choice is introducing a new database marketing strategy to develop closer relationships with its customers.
Why does it seem that commercial disaster must strike before once-great brands can rediscover their marketing strengths?
The past year has been British Airways annus horribilis. From tailfin design U-turns and cabin crew strikes to cost-cutting exercises and the latest poor financial results, the BA brand has been through one of its most testing years since privatisation. It culminated in chief executive Bob Ayling s...
We ll give a bottle of champagne to the first randomly selected entry correctly identifying the company below. It has an advertisement within the Appointments section of this week s Marketing. Fax your answers on 0171 413 4504.
15 years ago: Courage drops Kronenbourg, the draught premium lager, and replaces it with its stronger, pricier cousin, Kronenbourg 1664; Boots is revealed to be remodelling its 265 record departments as part of an ongoing programme aimed at reducing reliance on chemist-related goods; Thomas Cook unveils...
Ford and Dr Martens are sponsoring a link-up between homeless charity Shelter and the football community. Strip 4 Shelter, which takes place on September 24, asks participants to pay pounds 2 to wear their favourite football strip to work or school. The event has been arranged by through-the-line agency...
