25 Jun 1999 | by ROONEY CARRUTHERS, a joint creative dir
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New media was supposed to expose advertising as old hat. Why bother targeting a murky and fragmented television audience when you can speed straight to the consumer via the internet?
Virgin chief Richard Branson has picked up the prestigious advertiser of the year award at this year s International Advertising Festival in Cannes.
Kuoni, the travel company currently considering a merger bid with fellow operator First Choice, has appointed a new consumer marketing head in the UK. Matthew Rooke has been promoted internally following the departure of senior marketing manager Steve Diederich, who has joined loyalty group Air Miles...
Direct Line Financial Services has appointed Faulds Advertising to its pounds 6m creative account, after a four-way pitch. Faulds fought off DMB&B Financial, McCann-Erickson and Ammirati Puris Lintas. The incumbent, 1576, declined to repitch for the account.
Air Miles, the British Airways-owned loyalty scheme, has hired Black Cat Direct, following a competitive pitch against unnamed agencies. Black Cat is now charged with developing a new creative format to encourage the collection of Air Miles. New enhancements to the Air Miles database will enable Black...
Virgin Net, the free internet service provider, is spending pounds 1.5m on an online marketing campaign, focusing on its entertainment and leisure services. The ISP plans to invest an additional pounds 10m in generating the site s content. The campaign will go live in August with media handled by dedicated...
Rupert Murdoch is taking over from Pathe s Jerome Seydoux as chairman of BSkyB, following the sale of Pathe s 17 per cent stake in the company to Vivendi. - The Sunday Telegraph
Virgin Holidays has handed its pounds 3m full service advertising account to DMB big four UK holiday operators.
Boots, one of the main sponsors of the Millennium Dome, says it is planning branded activity in its Body Zone, despite comments by NMEC chief executive Jennie Page this week that the Dome will not become logo land .