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BT has added Ammirati Puris Lintas to its agency roster to handle ads targeting senior business decision-makers and technical departments. The agency will work on a contract basis alongside M&C Saatchi. It is understood the contract is for four years. M&C was appointed to handle the estimated pounds...
Ferry company Stena is co-operating with a new grey market business which encourages car buyers to travel to the Continent to buy their vehicle, then drive it back to the UK for a saving of up to 30%.
EasyJet is running a pounds 100,000 banner ad campaign to promote its online booking service. The ads will appear on sites aimed at a broad business and leisure audience. The creative was designed by Tableau, the company which produced the EasyJet site. Media planning and buying was by i-Level.
There are no troops on the streets, the Chinese authorities have not stamped down on Hong Kong s cosmopolitan cultural mix and its residents appear somewhat weary of the oft-asked question: Has anything changed? .
Peter Stratton is marketing and sales director of Eurotunnel. He joined the company last September after a year at train operator Connex South Eastern. His CV also includes eight years in the marketing department of cross-channel ferry operator P&O.
When communications agency Caribiner organised a meeting for British Aerospace last November, it elected to convene in Paris despite the fact that, of the 200 delegates, 90% were UK-based.
A staggering pounds 4bn is spent each year on conferences in the UK and much of that business ends up in hotels. With so much at stake, some hotel chains are looking to increase their lucrative chunk of the conference business. They are doing this by offering direct sale and events management services...
- The UK tourism industry is targeting Australian anglophiles in a new joint advertising campaign by the British Tourist Authority and the airline, British Midland.
- The UK tourism industry is targeting Australian anglophiles in a new joint advertising campaign by the British Tourist Authority and the airline, British Midland.
Airtours is again preparing to review its media arrangements, just months after confirming that the business would remain with Media Principles in Leeds.
