Click 
to remove filters
Had events turned out differently, Bartle Bogle Hegarty might now have the job of defending challenges to British Airways on the highly competitive transatlantic route. Instead it has just been assigned the task of turning British Midland into BA s most potent rival on the UK-US air link. What better...
GOLD Title: Maltesers Agency: D Arcy Author: Mo Fisher Creative Director: Nick Hastings Art Director: Steve Campbell Copywriter: Trevor Webb Client: Mars Product: Maltesers
Bacardi Breezer has signed a pounds 700,000 deal to be the sole sponsor of London Transport over the Millennium celebrations and will fund free bus and tube travel home for central London revellers on New Year s Eve.
British Airways veteran ad chief, Derek Dear, is moving to manage the airline s programme of millennium marketing projects, including its sponsorship of the Dome and the London Eye ferris wheel.
Cadbury Schweppes is the company which best manages its brands and communicates its marketing activity, according to a poll of City analysts.
Motivforce and Purchasepoint, the marketing services agencies, are to merge next year, following the acquisition of Lopex, Purchasepoint s parent company, by Havas Advertising. The new agency, as yet unnamed, will have billings of more than pounds 65m. Clients include Vodafone, Ford, Microsoft, BT and...
BRAND OF THE CENTURY: COCA-COLA
Procter & Gamble has about five billion global customers, British Airways flies 40 million people around the world annually, and ISP World Online has close to one million customers. All face different challenges in terms of managing their global PR strategy, but the one thing that unites the three is...
Q We are an electrical products company looking for a medium-sized agency in the Bristol area to provide an integrated campaign aimed at establishing our brand. Ideally it would have experience in the DIY and home improvements sector.
Morwenna Angove has been appointed sales and marketing director for camping and mobile home holidays company, Eurocamp Travel. She previous worked with Bass and Allied Domecq.
