ABTA CONFERENCE: JMC to target budget brands
02 Dec 1999 | by DANNY ROGERS
Thomas Cook is looking at extending its jmc brand into the budget airline business to win back market share from the new wave of low-cost carrier brands.
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ABTA CONFERENCE: ABTA delegates debate travel’s retail revolution - Danny Rogers reports from Australia on travel industry body ABTA’s 1999 convention
02 Dec 1999 | by DANNY ROGERS
The UK holiday industry got a dose of its own medicine last weekend, as it spent four days shacked up in rain-drenched Queensland.
ABTA CONFERENCE: Go shifts tactics with ticket sales at travel agents
02 Dec 1999 | by BEN ROSIER
Go, British Airways direct airline brand, shocked the travel industry by announcing that it would begin selling flights through travel agents.
ABTA CONFERENCE: Thomson seeks marketer
02 Dec 1999 | by BEN ROSIER
Thomson, the UK s biggest holiday operator, is looking for a board-level marketing director to reverse its fortunes under new chief executive Charles Gurassa.
DIRECT: Briefs
02 Dec 1999 | by ANNE-MARIE CRAWFORD
The German direct mail market is more efficient and effective for clients than the UK s. Research from mailing firm Pitney Bowes, shows that the average UK household receives 50% more post a week than its German equivalent, yet much of it is non-targeted mail, addressed to either The Occupier or a...
MEDIA: Briefs
02 Dec 1999 | by IMELDA MICHALCZYK
Rapture TV, the cable and satellite youth channel, has signed a five-year deal with SkyDigital to broadcast on its digital satellite television platform. The extended distribution will increase the reach of the channel to an extra 1.8 million homes from its current six million homes.
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
02 Dec 1999 | by JANE BAINBRIDGE
1900 - Coca-Cola is introduced to the UK by Charles Howard Candler, the son of the company s founder.
MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards
02 Dec 1999 | by ANDY FRY
This is the first year the Association of Publishing Agencies (APA) has organised a dedicated awards event for the UK s pounds 302m customer magazine publishing sector, underlining the fact that the medium now plays a crucial role in the client s communication with its customer base.
CAREERS: Events diary
02 Dec 1999 | by CONOR DIGNAM
December 7-8: Advanced Online Marketing and Advertising
CAREERS: Competition
02 Dec 1999 | by CONOR DIGNAM
We ll give a bottle of champagne to the first randomly selected entry correctly identifying the company below. It has an advertisement within the appointments section of this week s Marketing. Fax your answers to 0171 413 4504.
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