16 Dec 1999
| by ANNE-MARIE CRAWFORD
Carlton Communications chief executive Steven Cain has confirmed he
is to leave at the end of January as the company s merger with United
News s chief executive, will
take the role of chief executive in the enlarged group.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Channel 5 s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme
broadcast on September 8 in which viewers asked the presenter Roseanne
Barr questions via the internet....
02 Dec 1999
| by PAUL WHITFIELD
Airport operator BAA has handed its pounds 3m retail division ad
account to direct marketing agency Claydon Heeley.
02 Dec 1999
| by DANNY ROGERS
Thomas Cook is looking at extending its jmc brand into the budget
airline business to win back market share from the new wave of low-cost
carrier brands.
02 Dec 1999
| by ANNE-MARIE CRAWFORD
The German direct mail market is more efficient and effective for
clients than the UK s. Research from mailing firm Pitney Bowes, shows
that the average UK household receives 50% more post a week than its
German equivalent, yet much of it is non-targeted mail, addressed to
either The Occupier or a...
02 Dec 1999
| by ANDY FRY
This is the first year the Association of Publishing Agencies (APA)
has organised a dedicated awards event for the UK s pounds 302m customer
magazine publishing sector, underlining the fact that the medium now
plays a crucial role in the client s communication with its customer
base.
02 Dec 1999
WINNER
Client
Walt Disney Attractions
Agency
M-S-B+K
HIGHLY COMMENDED
Client
Thomas Cook
Agency
Redwood Publishing
HIGHLY COMMENDED
Client
Thomson
Agency
JDA
02 Dec 1999
WINNER
Client
British Airways
Agency
Carlson Marketing
HIGHLY COMMENDED
Client
Tesco
Agency
DunnHumby Associates
HIGHLY COMMENDED
Client
Tesco
Agency
Forward Publishing
25 Nov 1999
| by IMELDA MICHALCZYK
Bacardi Breezer has signed a pounds 700,000 deal to be the sole
sponsor of London Transport over the Millennium celebrations and will
fund free bus and tube travel home for central London revellers on New
Year s Eve.
25 Nov 1999
| by ALEXANDRA JARDINE
Motivforce and Purchasepoint, the marketing services agencies, are
to merge next year, following the acquisition of Lopex, Purchasepoint s
parent company, by Havas Advertising. The new agency, as yet unnamed,
will have billings of more than pounds 65m. Clients include Vodafone,
Ford, Microsoft, BT and...