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Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

Werther s Original Pahnke On an ordinary day, a child s bright laughter fills the air/one loving word, one loving glance/there s sunshine everywhere.

Doner Cardwell Hawkins receives surprise Saga call-up

Saga has appointed Doner Cardwell Hawkins to handle two projects across its holidays and insurance business.

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

Walker gives up Lastminute work after five months

Lastminute.com s media agency, Walker Media, has resigned the account just five months after it was hired to handle the business.

Pontin’s appoints Cheetham Bell to winter campaign

Pontin s, the Scottish & Newcastle-owned holiday firm, has hired Cheetham Bell to screen a winter advertising campaign to promote its revamped holiday resorts.

Thomson to offer free holidays in CRM drive

Thomson is attempting to take the moral high ground in the traditional New Year s rush to sign up holiday-makers, with its first cause-related marketing programme.

Briefs

Channel 5 s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet....

NEW MEDIA - Butlins in e-push to rebuild image

Butlins this week goes live with a new web site as part of a drive to shake off its unfashionable Hi de Hi image.

CAREERS - Movers

nullAnna Sandin has been appointed marketing manager at ExCeL, Europe s new conference, exhibition and events venue, which opens in November 2000. She will oversee a pounds 3m marketing campaign.

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