Space agency explores image boosting plans
30 Apr 1998 | by LISA CAMPBELL
The European Space Agency (ESA) is courting controversy by using taxpayers money to run an image-building campaign.
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BA global bank set for take-off
30 Apr 1998 | by DANNY ROGERS
British Airways is on the verge of setting up an international banking operation.
STOP PRESS
30 Apr 1998 | by DANNY ROGERS
National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct.
McWilliams lands Debonair task
30 Apr 1998 | by DANNY ROGERS
Debonair has placed its pounds 1.5m advertising account with the McWilliams Partnership. It is thought that the airline is keen to take advantage of the public s interest in cut-price airlines, following the dispute between British Airways and EasyJet over BA s launch of Go.
LEADER: Ad space, the final frontier?
30 Apr 1998 | by LISA CAMPBELL
So, the European Space Agency wants to improve its image. Let s hope the ESA is better at getting a campaign off the ground than rockets, the last of which exploded seconds into its flight.
Up in the world
30 Apr 1998 | by LISA CAMPBELL
Airtours has promoted Anita McErlean to the new position of director of communications responsible for all the tour operator s internal and external communications. Formerly director of UK operations, McErlean joined the company in 1993 as sales director.
BAA task
30 Apr 1998 | by LISA CAMPBELL
British Airports Authority has appointed The Communications Agency to launch an internal communications programme, not The Communications Consultancy as was incorrectly stated in last week s issue.
NEW MEDIA CHOICE: EASYJET/GO
30 Apr 1998 | by MIKE CROSSMAN, Managing Director Bates
Competition in budget European air travel is hotting up with the arrival of the British Airways spin-off, Go. The new airline has entered a market that has up to now been dominated by EasyJet.
Saga group seeks shop to spice up grey image
24 Apr 1998 | by HARRIET GREEN
Saga, the international group providing holidays and other services for the over-50s, is seeking an agency for its pounds 4.4 million creative account in a bid to shake off its Zimmerframe image .
WCRS scoops Forte and Debenhams
24 Apr 1998 | by GORDON MACMILLAN
Forte Hotels and the Debenhams department store joined the ranks of WCRS clients this week, adding pounds 10 million to the agency s billings.
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