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Ideas Exchange set to overhaul Atlantic 252’s on-air image

Atlantic 252 has hired the youth communications consultancy, Ideas Exchange, to revamp the station s focus.

REVIEW: Marketing and advertising news in the week’s press

Elton John flounced off the set of a Citibank ad shoot this week after objecting to being made to push a shopping trolley holding a giant credit card sticking out of it across a car park. He reportedly said, Are you mad? I ll look like a big, fat, homeless person pushing that thing! , and declined...

TDI ’showcases’ launch 212 perfume

TDI, the company which sells advertising on the London Underground, has launched a revolutionary poster site to promote a new fragrance, 212 Carolina Herrera.

Stylist and poet star in ads to reposition Liberty store brand

Murray Lachlan Young, the performance poet star of the forthcoming Virgin Atlantic Airways TV campaign, is to feature in new advertising for the London department store, Liberty.

DIARY: Hello! shows it’s such a chic, upmarket read by going on the buses

Hello! magazine is obviously feeling rather threatened by OK! Weekly s rising circulation, judging by its behaviour outside the OK! celebrity breakfast held at Claridges last week.

Dome sponsors’ plans revealed

BT, Tesco, BSkyB and Manpower have been named as the four founding partners of the Millennium Dome, with Camelot, the Corporation of London, BA and BAA its official sponsors.

US ambition for British Midland

British Midland is planning to take on British Airways and Virgin on the highly-competitive transatlantic route to the US.

BA unveils ’UK’s biggest ad site’

British Airways unveils what it claims is the UK s biggest poster site next Monday to promote its domestic shuttle service.

Holiday head

Independent holiday park operator British Holidays has promoted Geoff Barnes to the new position of head of retail sales and marketing, concentrating on promoting the parks to the travel trade. His previous role was sales development manager.

NEW MEDIA: Check out

Yahoo! is launching an online hotel booking service, at www.yahoo.co.uk/travel/accommodation, to offer users discounts and loyalty club offers. The site includes more than 31,000 hotels and bed and breakfasts listed geographically across the UK.

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