27 Feb 1998
| by EMMA HALL
Atlantic 252 has hired the youth communications consultancy, Ideas
Exchange, to revamp the station s focus.
27 Feb 1998
| by EMMA HALL
Elton John flounced off the set of a Citibank ad shoot this week
after objecting to being made to push a shopping trolley holding a giant
credit card sticking out of it across a car park. He reportedly said,
Are you mad? I ll look like a big, fat, homeless person pushing that
thing! , and declined...
TDI, the company which sells advertising on the London Underground,
has launched a revolutionary poster site to promote a new fragrance, 212
Carolina Herrera.
27 Feb 1998
| by ANNA GRIFFITHS
Murray Lachlan Young, the performance poet star of the forthcoming
Virgin Atlantic Airways TV campaign, is to feature in new advertising
for the London department store, Liberty.
27 Feb 1998
| by MAIRI CLARK
Hello! magazine is obviously feeling rather threatened by OK!
Weekly s rising circulation, judging by its behaviour outside the OK!
celebrity breakfast held at Claridges last week.
26 Feb 1998
| by LISA CAMPBELL
BT, Tesco, BSkyB and Manpower have been named as the four founding
partners of the Millennium Dome, with Camelot, the Corporation of
London, BA and BAA its official sponsors.
26 Feb 1998
| by DANNY ROGERS
British Midland is planning to take on British Airways and Virgin
on the highly-competitive transatlantic route to the US.
26 Feb 1998
| by VICTORIA MEDHURST
British Airways unveils what it claims is the UK s biggest poster
site next Monday to promote its domestic shuttle service.
26 Feb 1998
| by VICTORIA MEDHURST
Independent holiday park operator British Holidays has promoted
Geoff Barnes to the new position of head of retail sales and marketing,
concentrating on promoting the parks to the travel trade. His previous
role was sales development manager.
26 Feb 1998
| by AMANDA RICHARDS
Yahoo! is launching an online hotel booking service, at
www.yahoo.co.uk/travel/accommodation, to offer users discounts and
loyalty club offers. The site includes more than 31,000 hotels and bed
and breakfasts listed geographically across the UK.