03 Dec 1998
| by LISA CAMPBELL
Douwe Egberts is launching its new consumer web site with a
promotion offering trips to Amsterdam. The site, by agency Tableau, also
allows visitors to register to receive product samples,
www.douwe-egberts.co.uk.
03 Dec 1998
| by JIM CURTIS
In a recent survey by the London School of Economics, it was
revealed that more people are now employed in UK call centres than in
the coal, steel and car assembly industries combined, accounting for 1%
of the national workforce.
27 Nov 1998
| by ELEANOR TRICKETT
The British Airports Authority is poised to announce a formal
tender for its media planning and buying business following the joint
appointment of HHCL & Partners and Publicis last week to handle its
creative account in the UK and Europe respectively.
Eurotunnel is reviewing its pan-European media buying arrangements
as its existing contracts with Carat in the UK and Optimum Media
Direction in continental Europe come close to expiry. The account is
said to be worth pounds 8 million, with pounds 3 million of that being
spent in the UK. - Marketing...
27 Nov 1998
I m in shock. I nearly murdered someone on the Underground today
and I feel no remorse. I know London Underground has had a difficult
time, what with privatisation and fittings for new uniforms, but it is
having a laugh now.
26 Nov 1998
| by IAN DARBY
UK consumers are more likely to complain about goods and services
than ever before, according to NOP research carried out exclusively for
Marketing. Nearly three-quarters (71%) of consumers are more likely to
complain about poor service and faulty goods than they were a few years
ago, according to the...
26 Nov 1998
| by IAN DARBY
London Transport is inviting agencies to pitch for its
below-the-line business, currently handled by Interfocus. The agency was
appointed on a three-year contract worth pounds 1m a year in July 1997.
26 Nov 1998
| by IAN DARBY
Budget Rent A Car, the world s third largest car and van rental
company, has appointed Roeland Moens as its most senior marketer as it
expands the leisure side of its business.
26 Nov 1998
| by DANNY ROGERS
Eurotunnel is close to signing a deal with a major retail operator
as it searches for a way to minimise revenue losses from the abolition
of duty-free shopping next summer.