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Phone firms test ads and free calls offers

17 Dec 1998 | by DANNY ROGERS

The launch of telecoms companies offering customers free calls if they listen to ads is continuing, despite the apparent failure of previous attempts.

MEDIA CASE STUDY: BUD ICE

17 Dec 1998 | by RAYMOND SNODDY

The Brief

NEW MEDIA: Cruise aid

17 Dec 1998 | by BINNUR BEYAZTAS

P&O Cruises is planning to boost its web presence by including Computer Aided Design images of Aurora, its superliner, which is due to be launched in the spring next year. The site, www.pocruises.com, has been upgraded to allow consumers to book cruises and familiarise themselves with existing ships...

MARKETING MIX: Brand manager of the week

17 Dec 1998 | by JANE BAINBRIDGE

What is your greatest work achievement to date?

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

This was the year millennium fever took hold of consumers and the marketing community alike. Whether it was the Dome and its sponsorship exploits, or the potential damage wreaked by the computer bug, 1998 was a year spent looking forward.

FOR THE RECORD

11 Dec 1998 | by ALASDAIR REID

Yan Huybrechts, the former director of Media-Vest, has joined Railtrack as commercial advertising manager. Huybrechts brief is to grow Railtrack s outdoor advertising business over the next three years. Railtrack s poster advertising sites account for around 10 per cent of the UK market.

CRAFT: PORTFOLIO - Sharon Maguire

11 Dec 1998 | by MAIRI CLARK

When you listen to Sharon Maguire talking about her debut ad, a 60-second spot for the Irish Tourist Board, you see the passion she has for the film. Her enthusiasm may have its roots more in her Irish background than the script, but 34-year-old Maguire says: I can t do things I m not passionate about,...

Rainey Kelly lands Virgin Direct

04 Dec 1998 | by EMMA HALL

Rainey Kelly Campbell Roalfe has prised the pounds 10 million Virgin Direct account from TBWA GGT Simons Palmer after a head-to-head creative pitch between the two agencies.

Mustoes unveils New Zealand Tourism Board mailout

04 Dec 1998 | by FRANCESCA NEWLAND

The New Zealand Tourism Board is targeting 100,000 potential travellers in a direct mail blitz over Christmas and the new year, a key period for people planning long-haul destination holidays.

INTERNATIONAL: WHAT’S HOT IN SWITZERLAND

04 Dec 1998 | by HANSPETER SCHWEIZER, the creative direc

The 1998 Year Book of the Swiss Art Directors Club has just been published. Apart from the many examples of award-winning work by Swiss advertising professionals, it also contains a number of authentic portraits of the housewives, farmers, cooks, schoolchildren, architects, social workers, nursery...

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