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Thistle Hotels has kicked off a review of its advertising account as it gears up for a stock-market flotation later this year. The task will include corporate and flotation advertising with budgets tipped to reach pounds 5 million.
Lufthansa will see pitches in Germany on Friday for the pounds 10 to pounds 12 million pan-European relaunch of its executive-class flight service. The list of agencies includes Ogilvy and Mather, Saatchi and Saatchi and the incumbent, Young and Rubicam.
TMD Carat has scooped the pounds 2 million media planning and buying business for Scandinavian Seaways in a move that centralises the ferry company s entire pan-European media account into Carat.
DMB&B has scooped the pounds 20 million Australian Tourist Commission global advertising account after a six-month review across five countries.
The Australian Tourist Commission has appointed DMB&B to handle its pounds 20m worldwide advertising account, which will include attracting older holiday-makers.
Brett Gosper Chief executive officer Euro RSCG
Holiday operators are facing an even fiercer battle for trade as they prepare for next year s season. Harriet Marsh reports
The summer 1996 drink-drive offensive gets underway this week with a two-stranded poster and radio campaign by DMB&B.
Client: Virgin Atlantic Agency: Manning Gottleib Media Buyer: Nick Manning
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