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Spare a thought for Martin Kirkup, UK sales and marketing director of Le Shuttle. Only two weeks into the job he faces a mammoth crisis management task.
1996 has not been a good year for the nervous traveller. More air disasters have happened than ever before, and last week the Channel Tunnel caught fire. It was hardly reassuring to hear an ex-director of Eurotunnel saying that the company had budgeted for one fire a year, and that therefore we were...
The fire in the Channel Tunnel, which has stopped cross-Channel passenger service Eurostar in its tracks and cost it millions of pounds, has at least saved the rail operator from embarrassment after a promotional offer with The Times spiralled out of control.
Diners Club is returning to above-the-line advertising after a gap of more than five years with a pounds 500,000 press campaign promoting its link-up with British Airways and Air Miles.
Last week s fire in the Channel Tunnel could threaten to undo two years marketing effort by Eurotunnel, writes Julian Lee
It is, of course, tragic that Channel Tunnel passengers have recently been deprived of that feeling so eloquently summed up by Eric Cantona in the Eurostar commercial: Does a caged bird sing as sweetly as one which is free? Unfortunately, thanks to Cantona there are far fewer birds flying free in...
Charge card Diners Club International is hunting for a PR agency to help it woo more business travellers.
One of Wales s biggest PR accounts - the Cardiff Bay Development Corporation - is up for grabs after the company submitted the business for tender last week.
Brian Basham, a former PR adviser to British Airways, came under attack in the High Court this week from defence lawyers who branded him a corporate assassin .
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