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THIS WEEK: STOP PRESS

31 Oct 1996

Iceland has parted with WCRS, its advertising agency of the past two years, releasing a frosty statement saying it has fallen out over future creative direction. The retailer has handed the pounds 7m account back to its old agency, Manchester-based Tom Reddy Advertising. Iceland s marketing director...

THIS WEEK: Body Shop BA link-up to push green issues

31 Oct 1996

The Body Shop is taking to the skies in a marketing alliance with British Airways that will see both companies sharing the same campaigning platform on environmental issues.

THIS WEEK: Ryanair has signed up Jaguar ...

31 Oct 1996

Ryanair has signed up Jaguar as the first company to advertise on one of its aircraft. The Jaguar Big Cat mascot will remain on the Ryanair plane for a year and is expected to be seen by around 40 million people at airports in the UK and Europe. The airline is offering all 17 of its 737 aircraft to...

MARKETING MIX: Tube slogan could win you trip of a lifetime

31 Oct 1996

Does the subterranean advertising on London Underground make you want to emigrate? If so, Mix can provide you with the perfect opportunity. To boost sales of Underground media, TDI is running a competition on the theme A Postcard from Down Under . Six postcards will be sent to media buyers inviting...

SUPPLEMENT: DESIGN AWARDS 96; The MCA Group gold award 1996 sponsored by MCA Group

31 Oct 1996

WINNER

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for sales promotion & point of purchase sponsored by Promotions & Incentives

31 Oct 1996

WINNER

SUPPLEMENT: DESIGN AWARDS 96; Marketing Discipline awards: Best use of design for a new industrial product sponsored by Management Today

31 Oct 1996

WINNER

NEWS: Burnetts rides out loss of United Airlines prize

25 Oct 1996 | by KAREN YATES

Leo Burnett s London office has played down the impact of the loss of one of the network s longest-held accounts - United Airlines.

NEWS: Eurostar extends its contract with Young and Rubicam

25 Oct 1996

Eurostar has made a dramatic U-turn in its advertising arrangements by signing up Young and Rubicam to continue working on its creative account throughout next year.

NEWS: Adshel replaces old trading system with audience currency

25 Oct 1996

Adshel, the bus-shelter pos-ter division of the More Group, is to introduce a new trading currency based on audience delivery to bring outdoor in line with other media such as television.

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