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Virgin Atlantic to take on BA with Little Red short-haul brand

Virgin Atlantic is launching a new sub-brand, Little Red, as it seeks to take on British Airways in the short-haul market.

Etihad Airways launches first major ad campaign in three years

Etihad Airways, the national airline of the United Arab Emirates, is launching its first major ad campaign in three years in a bid to reinforce the high level of customer service it offers its passengers.

Emirates Old Trafford to be new name of Test cricket ground

Emirates is to be the official stadium naming-rights partner of Old Trafford cricket ground, leading to the renaming of the ground as 'Emirates Old Trafford', it has been announced.

Transport for London unveils Penguin series to mark 150th anniversary

Transport for London is entering the next phase of its anniversary celebrations marking 150 years of the Underground, with the release of a 12-strong series of branded Penguin paperbacks that look at the social and cultural impact of the Tube.

Rolex named number one consumer Superbrand for second year running

Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.

Eurostar reignites battle between England and France in new ad

Eurostar is launching a tongue-in-cheek print campaign this weekend, poking fun at past battles between England and France, ahead of Saturday's 6 Nations rugby match between the two countries.

British Airways calls global media review

British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia.

Hotel Chocolat unveils global website

Hotel Chocolat, the luxury chocolate retailer, has launched a global digital platform, which for the first time promotes its full portfolio of products and services in one place.

The Red Consultancy wins Air France-KLM UK brief

Air France-KLM has hired The Red Consultancy to provide UK press office services on a retained basis, after a competitive four-way pitch.

Emirates rolls out a series of animated ads in 14 languages

Emirates has launched 29 whimsical animated ads in 14 languages to show the lighter side of language.

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