New business leagues (21 September 2012)
20 Sep 2012
No changes in the leagues this week, with Wieden & Kennedy remaining at the top of the creative table and OMD UK in pole position for media.
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Walker Media climbs to number four in the media league after winning Center Parcs and Viking River Cruises.
No changes in the leagues this week, with Wieden & Kennedy remaining at the top of the creative table and OMD UK in pole position for media.
Partners Andrews Aldridge climbs nine places up the creative league with its Marriott win, while in media, MPG Media Contacts captures Land Securities.
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?
View the complete top 100 table from Millward Brown Optimor's BrandZ study.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.