Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.
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Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.
Book flights on the go with Cathay Pacific iPad app
27 Jul 2010 | by Jacob Mathias
Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Mark Kleinman on marketing and the City: Airlines under a cloud
27 Apr 2010 | by Mark Kleinman
The airspace closure was costly for carriers, but the reputation of some survived better than others.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Best supporting role
14 Apr 2010 | by Noelle McElhatton
LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part.
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