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The rise of digital media has increased the pace and the complexity of modern marketing, but also made it more flexible.
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.
This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...
Google has agreed terms to buy online travel search company ITA Software in an estimated $700m (£461m) deal, which will allow the internet giant to move in to the lucrative airline reservations sector.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise in UK internet searches out of the sponsors of the World Cup and the national teams taking part.
LONDON - Visit Wales has appointed iCrossing to handle its £1.2m digital business following a competitive pitch.
LONDON - Britannia Hotels has appointed Efficient Frontier to manage its search campaigns in the UK.
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Filmed predominantly at Marketing's Emerging Markets summit, this video features speakers from brands like American Express, SAB Miller and Xerox on communicating effectively in foreign markets.
