Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos
05 Mar 2013 | by Alex Brownsell
Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.
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Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Email marketing approval ratings hit all time high, claims research
25 Oct 2012 | by Matthew Chapman
Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).
VIDEO: Ryanair's O'Leary launches hotel comparison site
19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
Whitbread reviews CRM across brand portfolio
04 Aug 2011 | by Matt Williams
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
Virgin Holidays hires O2's head of direct marketing
20 May 2011 | by Loulla-Mae Eleftheriou-Smith
Virgin Holidays has appointed Sam Otter, the head of direct marketing at O2, as head of loyalty and customer insight.
Hilton Hotels overhauls loyalty programme
15 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
Hilton Worldwide, the luxury hotel business, is rebranding its HHonours loyalty scheme to encourage consumers to view the redeemable points as "experiences".
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