16 Jun 2011 | by Daniel Farey-Jones
Click to remove filters
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout
While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper
LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.
LONDON - Barrhead Travel, one of the UK's largest independent travel companies, has started using Attinger Jack to build its prospect database.
Senior directors from Flybe, Zurich and Responsys are among those contributing in this online video on email marketing. Hear how to ensure that your emails are personal, relevant and ultimately boost sales in today's challenging economy.
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.