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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Few consumers on warpath after cookies law change

16 Jun 2011 | by Daniel Farey-Jones

The Information Commissioner's Office has received just three complaints about the use of cookies in the past three weeks since the rules were tightened.

PROMOTIONAL FEATURE: Invest in customer engagement and watch your business grow

12 Jul 2010 | by Steve Grout

Customer engagement is not a passing fad but an essential business practice. And customers have come to expect it, writes Targetbase Claydon Heeley's Steve Grout

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Best Western launches reward scheme

05 Aug 2009 | by Ben Bold

LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.

Barrhead Travel turns to online lead generation

23 Jul 2009 | by Daniel Farey-Jones

LONDON - Barrhead Travel, one of the UK's largest independent travel companies, has started using Attinger Jack to build its prospect database.

Relevant and lucrative email marketing

13 Oct 2008 | by SpeakersChannel.tv

Senior directors from Flybe, Zurich and Responsys are among those contributing in this online video on email marketing. Hear how to ensure that your emails are personal, relevant and ultimately boost sales in today's challenging economy.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

Marketing's Top 100 Direct Mail advertisers 2008

01 Oct 2008 | by Richard Abbott

LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

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