Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.
Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns and belt-tightening outlook during the current economic climate.
Travelodge, the hotel chain, is to encourage people making online bookings to round up their bill to the nearest pound for charity.
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate.
Videos produced by Sarah Johnson
Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.
Senior directors from organisations like Flybe, Zurich and Responsys are among those contributing in this online video on email marketing. Gain insights and tips to help you generate more conversions with your emails.
LONDON - Moneysupermarket.com, the price comparison site, has seen sales from banking products, utilities, travel and its insurance businesses slump in the first three months of this year, despite an increase in customers using the site to look for better deals.
Recorded at Brand Republic's email marketing conference, this video features insights from senior marketers of BSkyB, eBay, easyJet and Ticketmaster into boosting email conversions.
30 Jan 2009
| by Fiona Ramsay
LONDON - Thomas Cook has launched a six-figure digital campaign running across Microsoft's consumer network including MSN Today and Hotmail in an attempt to bolster interest in the flagging market for holidays.