Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
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Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?
24 Oct 2012 | by Simon Kershaw
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
Channel 4 extends movie-themed break for 'Inception' trailer
15 Jun 2010 | by Maisie McCabe
The full trailer of the new Warner Bros film 'Inception' is to be shown on Channel 4's movie-themed break, 'Orange Movie Zone', this evening (15 June), ahead of the film's release next month (16 July).
Orange overhauls cinema ads after seven years
30 Apr 2010 | by Sara Kimberley
LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.
Direct Holidays launches first cinema campaign
23 Nov 2009 | by Sarah Johnson
LONDON - Direct Holidays is launching its first cinema campaign across Cineworld and Odeon cinemas.
Editor's comment: Lights, camera, branding
14 Jul 2009 | by Lucy Barrett
It's amazing what a recession can do to deliver clarity for a decision on whether certain projects should accept cash from brands.
UK Film Council looks to brands to help fund British films
14 Jul 2009 | by Sarah Johnson
LONDON - The UK Film Council is turning to brands to help secure the financial future of British film.
Butlins sponsors Odeon Kids Club
27 Jan 2009 | by Sarah Johnson
LONDON - Butlins is to roll out an in-cinema drive using its Redcoat entertainers to support its sponsorship of the Odeon Kids Club.
Eurostar's 'Somers Town' cinema venture escapes drubbing
22 Aug 2008 | by Staff
LONDON - Eurostar's funding of Shane Meadows' new film 'Somers Town' has largely avoided a drubbing by critics ahead of its opening today, with several reviewers giving it three or four stars.
Mother joins forces with Shane Meadows for Eurostar feature film
01 May 2008 | by Kunal Dutta
LONDON - Mother has produced a feature film for Eurostar with Shane Meadows, the award-winning director of This Is England.
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