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Nicola Kemp unveils the top marketing moments of the past 12 months.
Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.
Gap-owned fashion retailer Banana Republic has partnered Virgin America to run its first pan-European promotional campaign.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
British Airways is to tap into national pride with a Facebook promotion allowing Britons to nominate friends and family abroad to receive free flights to the UK, plus Olympics and Paralympics tickets.
Thomas Cook marketing director Michael Johnson has vowed to focus the tour operator's marketing activity on "getting back to basics".
Virgin Atlantic is treating its upper class travellers to Richard Branson-shaped ice cubes.
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Morrisons is repeating last year's Disney prize promotion with more chances to win, but fewer big prizes, in a campaign that highlights the 20th anniversary of Disneyland Paris.
Ryanair chief executive Michael O'Leary has said he will not stop using images of women from the airline's infamous charity calendar in marketing activity, despite the latest ad ban by the ASA.
