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Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

Virgin has recruited former Virgin Media chief marketing officer Nigel Gilbert with a remit to refocus the brand's 'game-changing' ethos.

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA).

Lida wins brief for Virgin Holidays DM

04 Oct 2012 | by Sara Kimberley

Virgin Holidays has appointed Lida to handle its £5 million direct marketing account.

CREATIVE STRATEGY: Eurostar's new campaign teases and entices

20 Sep 2012 | by Simon S Kershaw

We seem to have a travel theme going on. Last week, it was British Airways. Now for a brand that's more ... down to earth, shall we say.

Virgin to reward most frequent flyer with free trip into space

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Richard Branson's Virgin America airline has launched a competition that will reward its most frequent flyer across the Virgin Atlantic network by sending them into space for free on Virgin Galactic.

VisitEngland predicts bank holiday will generate £800m in staycation money

23 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

A total of £800m of tourism spend is expected to be generated this bank holiday weekend, as a high number of Brits take an overnight trip in the UK instead of venturing abroad, says VisitEngland

OFT ruling forces airlines to scrap hidden debit card charges

05 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

Ryanair and easyJet are among the airlines that have agreed to display debit card surcharges in their headline ticket prices following an enforcement action from the Office of Fair Trading (OFT).

Air New Zealand safety video features Snoop Dogg and Obama

27 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Air New Zealand has launched a humorous in-flight safety video featuring animations of American and international celebrities, including Barack Obama and Snoop Dogg.

Thomson's adults-only hotel promise ruled misleading

27 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson Holidays, the TUI-owned tour operator, has been rapped by the ad watchdog after a customer complained that children were staying at a hotel sold as part of the brand's adults-only packages.

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