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The Right Track

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

British Airways 'short haul' by BBH

British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.

Virgin Atlantic 'Escape To Mumbai' by RKCR/Y&R

Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.

Sofitel 'life is magnifique' by BETC Paris

Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.

Eurostar 'bring something interesting back' by AMV BBDO

Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.

Transport for London 'bike frames' by M&C Saatchi

M&C Saatchi has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.

Gatwick Express 'Express tracks' by VCCP

Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.

British Airways 'home advantage' by BBH

British Airways has launched an Olympic-inspired tongue-in-cheek ad campaign encouraging Brits to stay in the UK during London 2012 to support Team GB.

British Airways 'height cuisine' by BBH New York

Bartle Bogle Hegarty New York has created print and online work building on the British Airways "To fly. To serve" campaign for the US market.

ATOC 'magic railcards' by The Red Brick Road

The Red Brick Road has launched a brand campaign for the Association of Train Operating Companies.

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