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Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust...
British Airways is launching what it describes as its biggest-ever ticket giveaway from Gatwick Airport via an initiative by Bartle Bogle Hegarty. The brand is giving away 48 pairs of tickets a day to commuters travelling through London s Victoria station. Commuters can test their flight skills on an...
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.
Virgin Atlantic is promoting its London to Mumbai route launch with a Bollywood-inspired poster.
Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.
Eurostar has launched a post-Olympic ad campaign calling on consumers to "bring something interesting back" from a trip abroad with the rail company.
M&C Saatchi has created a campaign for Transport for London to boost the number of cyclists in the capital and encourage existing cyclists to ride more.
Gatwick Express has launched "Express tracks", a selection of bespoke musical compositions that provide the soundtrack to a passenger's journey free when customers buy their tickets at gatwickexpress.com.
British Airways has launched an Olympic-inspired tongue-in-cheek ad campaign encouraging Brits to stay in the UK during London 2012 to support Team GB.
