07 Mar 2013
Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust...
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane on the first night of this year's Media360 conference at the Lowry in Manchester, and Media Week has pictures from the evening.
Book chain Waterstone's has taken advantage of the publicity generated by the press' first look at former prime minister Tony Blair's memoirs.
Back-to-school promotional offers dominate the national papers today as the new September term fast approaches.
The forthcoming bank holiday weekend spawns deals and weekend sales being advertised across the national press, with Argos taking a presence in several titles.
The Advertising Standards Authority runs an ad in The Guardian, explaining that it judges ads on whether they are "harmful, misleading or offensive".
Retailers line up to offer laptops and electronics to parents looking to prepare students for university while end of summer deals mark the final weeks of the holidays.
Greggs continues its PR campaign to become "the home of fresh baking", after recruiting Biss Lancaster in March to push the marketing message.
Travel companies continue to advertise late holiday deals, following the announcement that the BA strikes will not go ahead as planned.
British Gas moves away from its strategy of promoting boiler care and advertises its sponsorship of the British swimming teams.