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The TripAdvisor ruling has highlighted the increasing need for brands coming under fire to 'get involved with the conversation'.
Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.
LONDON - People are largely loyal to British Airways and believe it has done a good job of communicating around the cabin crew strikes, according to members of the public interviewed in our latest BR video.
LONDON - As Ryanair considers making some of its passengers stand during flights, some members of the public interviewed in the latest Brand Republic video believe the airline's cost-cutting tactics are "ridiculous" and "horrific" and are putting them off flying with the company -- watch it now.
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