Huawei hunts for agency assistance
27 Feb 2013 | by John Owens
Chinese telecoms brand Huawei is seeking comms help as it aims to crack the UK market.
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Mark Holden, the new head of futures at Arena Media, reports back from this week's Mobile World Congress in Barcelona on what he believes will be key themes for those in the media business.
Chinese telecoms brand Huawei is seeking comms help as it aims to crack the UK market.
Phil Bentley, the managing director of British Gas, is stepping down as profits for the company's residential energy supply jumped 11% to £606m in 2012.
Sony is to launch a major international integrated campaign to promote the range of Sony features, from the Sony Walkman, through the PlayStation to cameras, to the new Xperia Z smartphone.
Armed with my Nokia Lumia 800 and iPhone 4 at this year's congress in Barcelona, it really does feel like I'm missing out on easier ways of getting things done, as both are NFC-less.
Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.
Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year.
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables a mix of male and female athletes including leading free...
Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war.