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O2 appoints Lida to direct marketing account

25 Nov 2011 | by Jeremy Lee

Lida has won O2's estimated £24 million direct marketing account.

British Gas looks to increase 'transparency' with print ads

24 Nov 2011 | by Matthew Chapman

British Gas is hoping to calm the "anger" of its customers by convincing them there is not a policy of predatory pricing within the energy industry.

EDF kicks off direct marketing review

24 Nov 2011 | by Sarah Shearman

EDF Energy is conducting a review of its direct marketing business.

Pick of the Week - Orange Gold Spot

24 Nov 2011

The Muppets are back to their glorious best in the new Orange Gold Spot by Fallon, in Anne Cassidy's view:

O2 hires Heineken marketer Given for top sponsorship job

23 Nov 2011 | by Alex Brownsell

Mark Given is leaving his role as brand director for Heineken UK to take up the position of head of sponsorship at O2.

Orange 'dazzled' Publicis Conseil

22 Nov 2011

Orange in France has launched a TV spot for Christmas.

Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity

17 Nov 2011 | by Nicola Clark

Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inventive campaigns. Interview by Nicola Clark.

British Gas to axe 20% of marketing and sales roles in swingeing job cuts

16 Nov 2011 | by Matthew Chapman

British Gas is cutting almost 20% of its commercial staff, including marketing roles, within its services division, in a bid to reduce costs amid a difficult economic climate.

Comcast ' dish head' by Goodby, Silverstein & Partners

16 Nov 2011

Comcast has launched a new ad campaign in the US touting the benefits of Comcast's XFINITY cable over satellite television.

TalkTalk suffers 70,000 customer defections after service issues

15 Nov 2011 | by Matthew Chapman

Telecoms firm TalkTalk lost 70,000 broadband customers over the six months to the end of September, during which it was fined by Ofcom for incorrectly billing customers and suffered a high level of complaints.

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