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EDF drops Bike Week sponsorship to focus on Olympics

EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship programmes ahead of the London 2012 Olympic and Paralympic Games.

Is there a silver lining for brands in the fallout from the euro crisis?

If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.

Gocompare.com to run fairytale ad during X Factor final

Gocompare.com has created a fairytale ad to be premiered during next week's 'X Factor' final on ITV1.

Sky marketer scoops top prize at Brand Event Awards

BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.

EHS 4D scoops E.ON's £5m direct business

E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account.

Yorkshire Water in search for agency

Yorkshire Water has called a review of its £2 million creative and media accounts.

O2 appoints Lida to direct marketing account

Lida has won O2's estimated £24 million direct marketing account.

British Gas looks to increase 'transparency' with print ads

British Gas is hoping to calm the "anger" of its customers by convincing them there is not a policy of predatory pricing within the energy industry.

EDF kicks off direct marketing review

EDF Energy is conducting a review of its direct marketing business.

Pick of the Week - Orange Gold Spot

The Muppets are back to their glorious best in the new Orange Gold Spot by Fallon, in Anne Cassidy's view:


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