EDF Energy has ended its sponsorship of National Bike Week as it looks to "refine" its sponsorship programmes ahead of the London 2012 Olympic and Paralympic Games.
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
Gocompare.com has created a fairytale ad to be premiered during next week's 'X Factor' final on ITV1.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
01 Dec 2011
| by Matt Williams
E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account.
Yorkshire Water has called a review of its £2 million creative and media accounts.
25 Nov 2011
| by Jeremy Lee
Lida has won O2's estimated £24 million direct marketing account.
British Gas is hoping to calm the "anger" of its customers by convincing them there is not a policy of predatory pricing within the energy industry.
EDF Energy is conducting a review of its direct marketing business.
24 Nov 2011
The Muppets are back to their glorious best in the new Orange Gold Spot by Fallon, in Anne Cassidy's view: