Anger over sharp price rises has left utilities marketers facing a tough task, writes Matt Chapman.
05 Sep 2011
| by Staff
Still the biggest media agency after eight years, MediaCom rode the wave of 2010 despite treacherous waters. With laurels such as Campaign's Media Agency of the Decade under its belt and its status as the only media agency to have reached £1 billion in billings, expectations for the WPP-owned monolith...
Amazon's decision to create a mobile website with HTML5 to bypass Apple's controversial 'app tax' raises the question of whether brands should choose iPhone apps or browsers, writes Sarah Shearman.
11 Aug 2011
| by Gordon Carson
Career insecurity is now an expected hazard for senior marketing staff, writes Gordon Carson.
08 Jul 2011
| by Nicola Clark
As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship is an effective strategy.
Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles.
20 May 2011
| by Jane Bainbridge
Landline use is declining, but the operators are shoring up their position by offering bundled phone, web and TV services.
Google's decision to free up its Android brand mascot is mutually beneficial, writes Sarah Shearman.
09 Mar 2011
| by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO
Feelgood ad launching energy company's offer of Nectar points is a tactical triumph.
23 Feb 2011
| by George Nimeh
Marketers can't ignore last week's pivotal Mobile World Congress in Barcelona - the biggest to date.