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O2 reviews £100m media across Europe

31 Mar 2010 | by Anne Cassidy

LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m media planning and buying account for its O2 brand across Europe with a view to consolidating the business.

LinkedIn launches BlackBerry app

30 Mar 2010 | by Alex Brownsell

LONDON - Professional networking site LinkedIn is rolling out an app for BlackBerry smartphones, the handsets much used by their business audience.

Cable & Wireless hires Elmwood to create new identity

30 Mar 2010 | by Alex Brownsell

LONDON - Global telecommunications brand Cable & Wireless Communications has unveiled a new brand identity, following its demerger from Cable & Wireless Worldwide.

Biggest brands: Top 100 online advertisers 2010

30 Mar 2010 | by Adam Woods

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

E.ON ad campaign promotes energy efficiency

29 Mar 2010 | by Alex Brownsell

LONDON - E.ON has rolled out an ad campaign explaining why it wants consumers to use less energy.

Royal Mail marketer Hings leaves after seven years

24 Mar 2010 | by Alex Brownsell

LONDON - Royal Mail brand director Tom Hings is leaving the company at the end of the month without a job to go to.

British Gas is latest brand to face strike action

24 Mar 2010 | by Alex Brownsell

LONDON - British Gas employees have voted to go on strike complaining of an alleged "culture of bullying", in the latest instance of industrial action in the build-up to the general election.

Sky sponsors box of brands for home movers

24 Mar 2010 | by Alex Brownsell

LONDON - Sky and British Gas have signed up to sponsor a direct marketing initiative targeting consumers who are moving home.

Ofcom sets out broadband regulation proposals

23 Mar 2010 | by Daniel Farey-Jones

LONDON - Ofcom has proposed to allow BT's competitors to access its new fibre lines via a virtual link, as well as use its ducts and poles to lay their own fibre lines.

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.

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