Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
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View the complete top 100 table from Millward Brown Optimor's BrandZ study.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.