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CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

When does advertising stop being advertising and become... something else? Hold that thought, because we'll be coming back to it on several levels.

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

Helen uses her final throw of the dice in 2010 to suggest where the ups and downs will occur in 2011.

Andrew Walmsley on Digital: Microsoft dials in to future

20 Oct 2010 | by Andrew Walmsley

The company's launch of Windows Phone 7 is symptomatic of a shift in the battle for the internet.

Andrew Walmsley on Digital: Be brave - innovate

08 Sep 2010 | by Andrew Walmsley

Incumbents may no longer be able to rely on buying up innovation rather than growing it in-house.

Editor's Comment: Get top marketers on board

07 Sep 2010 | by Gareth Jones

Marketers have long suffered a lack of representation in the boardroom, with all too many listed companies overlooking the role of their brands in building shareholder value.

Helen Edwards on Branding: Ask why before you buy

17 Aug 2010 | by Helen Edwards

Those eyeing up a brand acquisition need to answer several vital questions before leaping in with a bid.

Reinventing marketing: We need to rediscover the real meaning of brand trust

11 Aug 2010 | by Alan Mitchell

Modern marketing has become so sophisticated that it sometimes ignores the biggest factor in nurturing consumer loyalty: trust in the brand is sometimes all you need.

Helen Edwards on Branding: Cooking up a storm

10 Aug 2010 | by Helen Edwards

Building brand equity is akin to cake-baking: the right ingredients and method are the key to success.

CREATIVE STRATEGY: Sky attempts to conjure a fairy-tale ending

22 Jul 2010 | by Simon S Kershaw

Simple. Charming. Well-crafted. Simon Kershaw asks are these words you'd associate with advertising from Sky?

Think BR: The need for brand humility 2010

21 Jun 2010 | by Russ Lidstone

It's not a word that sits naturally in the brash world of advertising. But as the global economy stumbles forward, humility is the concept brand owners must embrace to engage with the consumers on whose patronage they depend. Euro RSCG's Russ Lidstone explains.

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