T-Mobile employee sold customer's personal details to rivals
18 Nov 2009 | by Fiona Ramsay
LONDON - Personal details of thousands of mobile-phone customers were sold by an employee of T-Mobile to rival firms in the biggest data breach of its kind.
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Orange appoints Iris to retail marketing account
07 Dec 2009 | by Anne Cassidy
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing after a pitch against undisclosed agencies.
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain customers. However, as more marketers assign direct agencies to multi-faceted briefs, the tide may be turning.
Nabs announces winners of Fast Forward 2009
13 Nov 2009 | by Noel Bussey
LONDON - The winners of this year's Nabs Fast Forward course have been announced.
Marketing video: Telecoms round table
20 Oct 2009 | by Staff
LONDON - The lack of loyalty to telecoms networks was top of the agenda when Marketing and Yahoo! hosted the latest in a series of round table discussions.
Skype appoints agencies for global drive
07 Oct 2009 | by Daniel Farey-Jones
LONDON - Internet voice and video calls company Skype has hired branding agency Wolff Olins, advertising agency TBWA and direct agency Rapp.
British Gas hands Generation Green account to Crayon
15 Sep 2009 | by Joe Thomas
LONDON - British Gas has appointed interactive agency Crayon to overhaul the activity for its nationwide 'Generation Green' campaign, following a pitch against OgilvyOne and LBi.
Mobile users offered free X Factor content in ad deal
02 Sep 2009 | by Ben Bold
LONDON - Mobile operator 3 has signed a deal enabling its customers to watch free highlights of ITV's 'The X Factor' in exchange for opting-in to receive targeted advertising.
TalkTalk courts controversy with £100k stunt involving ex-pickpocketers
20 Aug 2009 | by Jennifer Whitehead
LONDON - London commuters suspecting they might have been robbed should check twice before raising the alarm, as TalkTalk runs a campaign to distribute £100,000 by reverse pick-pocketing.
Yell approaches brands for directory ads
18 Aug 2009 | by Fiona Ramsay
LONDON - Yell is to let brands book advertising in the preface section of all its UK local, printed directories for the first time.
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