MindShare expected to scoop LG media account
06 Dec 2007 | by Jacquie Bowser
LONDON - LG Electronics is expected to hand its $350m (£175m) worldwide media planning and buying account to WPP Group's MindShare.
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Acer signs up as major sponsor for London 2012
06 Dec 2007 | by Jacquie Bowser
LONDON - The International Olympic Committee has signed computer manufacturer Acer as a major sponsor of the London 2012 Olympic Games.
Mobile firms alerted to new EU rules
05 Dec 2007 | by Andrew McCormick
LONDON - The Mobile Entertainment Forum has kicked off a drive to educate the mobile industry on how new European Union legislation will affect firms in the sector.
LG in hunt for global digital and media networks
05 Dec 2007 | by Darren Davidson
LONDON - LG Electronics has kicked off a search for its first worldwide media agency network and first global digital marketing partner.
Toshiba to catch 1bn audience at Times Square
05 Dec 2007 | by Nikki Sandison
NEW YORK - Toshiba's name will shine out to an audience of 1bn people during the New Year's celebrations in New York's Times Square after it switched on a 50 feet squared LED sign, counting down to 2008.
Consumers risk buying outdated handsets for Christmas
04 Dec 2007 | by Alex Donohue
LONDON - People who receive mobile phones for Christmas risk being tied into 18-month contracts for handsets that do not provide them with the latest mobile internet functions, according to mobile internet company Truphone.
UBC launches Cliq service for radio music downloads
04 Dec 2007 | by Jacquie Bowser
LONDON - UBC Media has launched its Cliq service for mobile music downloads from radio with a first song free offer and is preparing a joint promotion with Carphone Warehouse.
Dell picks WPP to handle $4.5bn global ad account
03 Dec 2007 | by Darren Davidson
LONDON - Dell has consolidated its global advertising account, worth $4.5bn in billings over three years, into Sir Martin Sorrell's WPP Group sending its shares up this morning.
City Republic - Will Dell deal revive WPP shares?
03 Dec 2007 | by Stephen Foster
LONDON - Sir Martin Sorrell's WPP Group rose in early trading Monday on news of its deal to handle all computer maker Dell's marketing communications.
Forrester Research report explains blogging benefits for marketers
02 Dec 2007 | by Alex Donohue
Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.
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