News Analysis: E.ON scraps its point of difference
26 Sep 2007
The energy supplier has terminated its ITV weather tie to focus on sports - just like all its rivals. Ed Kemp reports.
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Campaign Media Awards 2007: Best Financial, Corporate and Utilities Campaign
23 Nov 2007
WINNER Title: Egg Media agency: MediaCom Media directors: Chris Binns, Matt Buttrick, Alley Cooney Media planners: Chris Binns, Matt Buttrick, Alley Cooney Creative agency: n/s Creative director: n/s Account planner: n/s Client: Egg Brand: Financial Marketing director: n/s Media brand manager:...
E.ON scraps its point of difference
25 Sep 2007 | by Ed Kemp
LONDON - The energy supplier has terminated its ITV weather tie to focus on sports - just like all its rivals.
Profile: Sticking to the game plan - Mike Thompson head of sponsorship, E.ON
22 Aug 2007 | by Ed Kemp
It was as a teenager growing up in Suffolk in the 80s that Mark Thompson, E.ON's head of sponsorship, nurtured his interest in grass-roots football, volunteering his time to local club Ipswich Town FC.
The Work: Private view
03 Aug 2007
CREATIVE - Mark Roalfe, chairman, Rainey Kelly Campbell Roalfe/Y&R
The Work: New campaigns - The world
23 Mar 2007
LANCIA - THE DATE - ITALY CREDITS Project: The date Clients: Olivier Francois, brand president; Maurizio Spagnulo, communication director, Lancia Brief: Reposition the Ypsilon as a unisex car rather than one targeted mainly at women Creative agency: Armando Testa Writer: Viviana Bruno Art directors:...
Blogs on the run!
17 Jan 2007
Apple's worldwide launch of the new iPhone will mobilise the next wave of user generated content, predicts Ardi Kolah.
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